Looking for how professional ways to find Engaging Content For Social Media In Business Communication? You have landed in right place. Should I ask my audience what content they want? This is one of the most common questions social media influencer ask as they struggle to come up with content ideas that their audience will engage with. And the answer is, “Yes, engaging with the audience to learn about their needs is paramount to community building.”
But for content production for Business Communication, the answer is, “Not necessarily.” You can occasionally find great content ideas from your audience, but the real questions come in time of need and desperation. When you’re home alone struggling with a problem, you ask different questions and search for different answers than when someone asks what content you want.
Finding content your audience really wants shouldn’t be difficult. When you can mine questions, they’re asking and solutions they’re already paying for, then content creation will be easier, and you might just get that, “It’s like you know what I’m thinking!” comment from your readers.
So, let’s talk about where you find engaging content for social media in business communication …
1. Keyword Research
Typically, keyword research is talked about when we’re looking for keywords that drive traffic. But it’s also great when we’re looking for content ideas because keywords are the things people search for when they’re home alone with the problem.
As an example, we were searching for photography keywords, and we came across several keywords that included the words “f stop button.” Well, it just so happens the f-stop is not a button at all. That means there’s some confusion about what the f-stop is, where it can be found and what it does. That’s content.
2. Amazon and Udemy
People spend money when they’re trying to solve a problem. Understanding what the top-selling books and classes are in your niche will give you an idea of the headlines people are spending their money on. What if we look inside the books/courses to see how the content is organized? Can we find content there? Because there’s a good chance the author did some research to figure out what to put in the book.
Are there magazines your audience buys? Google the magazine name and look in images to see the past covers of the magazines. What are the headlines on the magazine cover? Magazine people know that the headlines will sell the magazine. What problems do the magazines say they will cover? How does the magazine structure this content within the article? What other articles are shared within this timetable? These are all clues into content.
4. Answer Sites
Yahoo Answers, Quora, WikiAnswers, LinkedIn Answers … all of these sites draw questions from readers. What are they asking? These are hotbeds for great content ideas. Spend some time there learning about the topics that are important to you, and pay attention to the phrasing and deep structure of the questions that are asked.
Forums, like answer sites, draw in people with questions. But they have the added benefit of adding a bunch of discussion around the topics. What answers still elude people? Which answers get explained several times? Which questions get asked often? Now we’re really finding great content ideas.
If you want to find applicable forums, search for this on Google: “your niche keyword” AND “powered by vbulletin.”
That will bring back forums where people are talking about your stuff. From there you can find great content ideas.
Fiverr is a place people congregate to offer you services to solve your problem. What problems are they offering to solve? People don’t typically offer services that no one needs. Can you write tutorials to teach and cover these problems?
7. Your Website Search Box
Another most powerful strategy to find engaging content for social media in business communication is Your Website Search Box. In Google Analytics you can track what people search for in the search box that’s on your site. When a visitor is on your site and can’t find what they’re looking for in your navigation, they look for it in your search box. You can see all the terms they search for. How much gold is that, eh?
8. Comments and Social Media
Pay close attention to the words your readers say in the comments they leave and the context around social shares. These simple phrases can give you good insight into what to write next. You don’t need to come out and ask what topic to write about, but rather by simply observing what intrigues them or what they’re sharing they’re giving you solid clues for new content ideas.
This is all about engaging content for social media in business communication.